In March 2012, 14 Reels Entertainment announced that purchased the overseas distribution rights of the film for INR6 crores. The film will be released by 14 Reels through Ficus Movies in the overseas.
It was reported that it was the highest amount ever paid for overseas rights of a Telugu film.
In June 2012, it was reported that the satellite rights of the film were sold to a leading Telugu channel for INR8.5 crores.
In October 2012, it was reported that the theatrical distribution rights for the film in Krishna district were sold for a record price of INR2.75 crores.
The theatrical distribution rights for East Godavari district were purchased by Vintage Creations for INR2.83 crores
Nellore district distribution rights for were sold to Srinikethan Films for INR1.85 crores.